AUST. aims to bring to you the most exciting, creative and relevant designers coming out of Australia.
This big island / tiny continent down under is booming with talented creatives. The laid back vibes and take-nothing-too-seriously attitudes have allowed Aussie's to experiment with a sense of style that suits their active lifestyles yet exudes a sense of cool.
Aust aims to share with you the stories behind the Australian labels and help you get to know the creatives that are behind it. We love that many of our labels are still run by families or good mates. True to the Australian style, it’s about doing rad things with good people around you!
Earlier in the year AUST. interviewed the founders of Annex to explored the themes and history behind Annex. This is that interview, we hope this gives you an insight to the values we hold true here at Annex.
How did they meet and what made them decide to start the label?
Annex was born from the founders shared passion for premium fashion. Steph coming from the UK saw a lack of premium menswear options for the Australian man, who has an interest in fashion and style. Glen, being born and bred in Sydney, grew up he living and breathing Bondi, giving him a deep understanding of the customer and their aspirations. This brought about an insight into what was wanted and needed in the Australian men fashion market. These two ideologies amalgamated to create a fresh take on menswear in a market that was very accepting of a distinctive and unprecedented style.
When did the label start, and what have been the major milestones along the way?
Since its foundation 5 years ago, Annex has developed a cult following in Australia with much appreciated return customers and a continually growing representation. As the brand has grown and the following has increased we have made sure we stay true to our customers and our own individual style, maintaining high quality fabrications, while aiming to be a step ahead of the rest. In 2015 we launched our first season in the U.S. market with our Autumn Winter collection thanks to the help of Black Circle Agency. This has opened up our brand philosophy and unique styles to a whole new base of customers seeking new styles. Since first breaking into the U.S. market in 2015 we have developed a name for ourselves with U.S. customers and retailers. We can now be found in retailers like Equinox and Redeem (just to name a couple) nationwide in the U.S.
What are the inspirations and aesthetics behind Annex?
The inspirations and aesthetics of Annex are a conglomeration of experience and research from each member of the design team. Our first considerations are choices in premium fabrications and innovative textures. Lifestyle is always an important consideration behind the aesthetics and design of each style, as are current and long past trends, we often look to the classics to inspire new styles. Throughout the design process we maintain our timeless philosophy; to provide an alternative premium style with uncompromising quality, for those who want to set themselves apart. Our range features a harmonious blend of contrasting style concepts, from modern activewear to gentrified classics. A thoughtfully designed selection that bestows a clean and individualistic disposition to the modern man devoted to freedom of identity.
Who is the Annex guy?
The Annex guy revels active living in a modern urban environment. Ambitious and individualistic the Annex guy knows himself and stays true to his beliefs. He is not afraid to show his individuality, having a strong focus on genuineness and premium quality goods.
Some interesting facts about the designers outside of owing a label?
The majority of the design team are of British origins. Steph grew up in the UK and found her interest in fashion at a young age, starting in fashion at 14 years of age. Glen, while having a biting interest in fashion started a career in finance before realising his true calling. All designers for Annex have a strong appetite for fashion and design and spend great deal of their time searching for inspiration and creative opportunities.
Any other interesting facts we should know about? e.g., focuses on sustainability, where is it made, fabric choices...
Our main focus is on premium fabrications. Its of outmost importance to us to delivery a high quality product as it truely is a labour of love for the entire team at Annex. We want the best for our customers so we personally select fabrications of the highest quality, To ensure high quality production we keep our footwear and denim made entirely in Australia.