ELEVATED ESSENTIALS
PREMIUM SUPIMA COTTON ESSENTIALS
What is it that makes our range of premium essentials so luxurious and timeless? Anything but basic, you'll want to stock up on these hard-working wardrobe staples.
OUR NEW SUPERFINE SLUB
Supima cotton is the finest cotton in the world but that doesn't mean these basics are delicate. Wrinkle, pill and fade resistant, these essentials hold their shape, retain their colour yet have the most luxurious softness.
Introducing the latest addition to our Supima cotton collection. Slub superfine certified 100% American Supima Cotton. A unique fabric that boasts the premium feel of pima cotton, but with a unqiue subtle texture.
THE FIT
We put a strong focus on how each style fits during the design process. Whether you're looking for slim fit style, a relaxed feel or even oversized box fit. For the women we have our flattering form fitting shapes, the perfect crop boxy tee or the boyfriend oversized style. Our core fits cover off every need.
FINISHING TOUCH
We use unique fabrics with subtle textures & finish these fabrics with specialty wash techniques to elevate our essentials with a luxurious hand feel. All of our t-shirts have premium finishing details including feature seams & intricate bindings on the neck, hem & sleeves which give our tees that subtle premium edge.